social media

WHAT IS THE MOST SUCCESSFUL MARKETING TOOL?

Here is what you need to be doing!

When it comes to marketing your options and strategies are endless. There is so much you can truly do. But what is the most engaging and likely to boost sales?

This is a easy one. Video content. Ill break down how you can use this and some examples of what I have done to help my clients. 

Say you have a service for Car Detailing. What do people want to see? HOW GOOD YOUR WORK IS. What is the best way to show that? Video of the process detailing a car with a before and after! By doing this you are showing your audience what is that goes into your work and the end result when you are finished. This intrigues people to come to you because they physically saw you work and how good you really are. 

Consistency with this is key. The more content you post the more people see your work. Also provides a sense of credibility! 

Apply that concept to your business. How can you show your work visually? There are strategies into making video content to market your business. You want to make it sellable... Show your audience why they should by from you! 

If you have any questions about this feel free to get in contact with me!

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I HOPE YOU FAIL | ILL TELL YOU WHY

I HOPE YOU FAIL

One of the biggest teachers that gives some of the hardest lessons in life, FAILURE! Ever heard the phrase "seek failure"? Of course you have. No body actually wants to be a complete failure and that shouldn't be what you seek. Ill dive in a little bit deeper so you see where I am coming from!

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If we had a sign like this one we already know what direction to take. However imagine this sign without the arrows. All it says is success and failure. We dont know which way to go. Some of the lucky ones choose the correct route while the others are not so lucky. 

Lets take the failure route :). We just took a right down failure lane. Whats next? Well we are going to hit several brick walls, take a ton of losses, see little to no progression, and feel extremely complacent. BUT, along the way we are going to take these losses and brick walls and use them to our advantage. These are our teachers to show us that we are doing something wrong and need to change the way we do things. 

As we continue down this path we eventually come to the conclusion that we need to take a step back, look at what we are doing and use the failures that we have had to turn around and go the other direction. Putting it in plain text, failing has shown us what we did wrong and told us to turn around. Failure pointed us in the right direction. If we don't seek failure, we are never going to learn those valuable lessons. 

Now that we have allowed failure to say "Turn Around" you are now going to the right direction. 

SO WHEN I SAY I HOPE YOU FAIL, KNOW I MEAN IT :)

SOCIAL MEDIA MARKETING | 2018 CORVETTE GRAND SPORT

Today I finished up getting the final footage of this beautiful 2018 Grand Sport. This is easily a eighty thousand dollar car. We plan on using this footage to promote the website for my client and remarket to the people that visited as well as create a look alike audience to hit new people and bring in new customers.

 

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Content really is king when it comes to marketing. Take this business for example. Im grabbing eye catching footage of a really nice car. When people see the final video of this of course they will want to watch it. ITS A CORVETTE GRAND SPORT! We use this to attract to the website and hope to interest people in getting details.

I started with just a simple 3 point lighting system and shot in 1080p at 60fps. Then I through my go pro 6 black on one of the workers heads for some POV shots. The final product should be amazing! Cant wait to share it with you!

SOCIAL MEDIA CONTENT MARKETING | GO PRO 6 BLACK

Go Pro just had a big game changer. When they introduced the Go Pro 6 black, they are following a rough couple years for the company after they saw a decline in sales. With the new go pro, they are bringing 4k at 60fps and awesome image stabilization. Check out this youtube video.

Go Pro will see a huge spike in sales after this release. With the 4k at 60fps, that is going to excite a lot of content creaters such as myself. Looking forward to using it for all my clients!

SOCIAL MEDIA MARKETING | CARPET BOMB STRATEGY

You are a local business, you need a specific audience to get your target customers. But what if you target everyone in your local area?

Yep, time to create an ad with no "interests or demographics" with nothing but your local area. 

You can target everyone like this with eye appealing video or pictures to get them to your website. You then use your facebook pixel to gather all the data and create a "look alike audience" that matches the interest of the people that visited your website. If you dont do that well then you can just create an ad that retargets the people that visited your site.

 

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This is a very effective strategy to just get your website out to all of your local people and the retarget them with a later ad that has a defined audience!

SOCIAL MEDIA MARKETING | CAR DETAILING

Another piece of content I shot for my car detailing client. I had just bought a 3 point lighting system with blue gels to give it that blue cinematic look.

Using this look, this was good for capturing attention on social media. It captures the audience eye because it looks "pretty". Nothing beats a good piece of social media advert that has some awesome looking content. 

Social Media Marketing | Martial Arts Studio

A new client signed on with me this month. We are working towards bringing in new students for his Martial Arts studio. Of course we used video to capture his viewers attention. See it below.

This is the first piece of content for his advert. We are using this video to capture peoples attention on facebook so they can see what special they are running. Targeting for this ad was very specific. Ultimately we are aiming to kid younger kids into his studio to learn self defense and personal development. To do this we targeted women around the age 24 to 48 on Facebook advertising.

Parents love to get their kids involved in this sort of activity as it is good for fitness and self development. Also if the parents want a place to drop off the kids to maybe go on a date then this is the perfect place!

 

Social Media Marketing |Tesla Model 3 | Car Detailing Promo

Yesterday I was working with one of my clients who is a detailing shop. They had a TESLA MODEL 3 come pulling into their garage. Luckily I had all of my camera equipment ready and produced this video for them!

My client hired me to do video and photography to produce high quality engaging content. We use videos like these for Facebook advert because it draws in the audience of their business. People like to see awesome content. Its more engaging, and stops people from just scrolling. 

If you are scrolling through Facebook, are you reading every single post you come across? If you are like me and most other people I know then you probably arnt. Infact, if you stopped scrolling and you are reading this, why? Because I caught your attention with quality content. 

If you are a business that is wanting to boost your engagement. Try this strategy, if you dont have the video or photography background then get with me and we can make it happen!