content marketing

I HOPE YOU FAIL | ILL TELL YOU WHY

I HOPE YOU FAIL

One of the biggest teachers that gives some of the hardest lessons in life, FAILURE! Ever heard the phrase "seek failure"? Of course you have. No body actually wants to be a complete failure and that shouldn't be what you seek. Ill dive in a little bit deeper so you see where I am coming from!

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If we had a sign like this one we already know what direction to take. However imagine this sign without the arrows. All it says is success and failure. We dont know which way to go. Some of the lucky ones choose the correct route while the others are not so lucky. 

Lets take the failure route :). We just took a right down failure lane. Whats next? Well we are going to hit several brick walls, take a ton of losses, see little to no progression, and feel extremely complacent. BUT, along the way we are going to take these losses and brick walls and use them to our advantage. These are our teachers to show us that we are doing something wrong and need to change the way we do things. 

As we continue down this path we eventually come to the conclusion that we need to take a step back, look at what we are doing and use the failures that we have had to turn around and go the other direction. Putting it in plain text, failing has shown us what we did wrong and told us to turn around. Failure pointed us in the right direction. If we don't seek failure, we are never going to learn those valuable lessons. 

Now that we have allowed failure to say "Turn Around" you are now going to the right direction. 

SO WHEN I SAY I HOPE YOU FAIL, KNOW I MEAN IT :)

Working On Time Management

TIME MANAGEMENT

I can't say enough about this topic. I feel I am not only writing about this topic for you guys but also to put myself in check. Here is a list of information I want to cover.

1. Setting goals for each day

2. Waking up early and completing your first task

3. Prioritizing

4. Investing time in yourself

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Lets start with setting goals for each day. One thing that is good to practice is before you go to bed each night, take time to yourself to think about what you want to accomplish tomorrow. What is a list of things you feel like you should accomplish? By setting goals you are giving yourself an outline of your day and what it is you are going to do to make your day a success. Here is a list of goals:

- I am going to call a few potential clients and try to get a meeting scheduled

- Completing a project that you have already started

- Go over budgeting and get finances in order

Anything you can think of that would be a task for you to complete could be a goal you take a mental note on or even write down on paper to hold yourself accountable.

Next here is when you allow yourself the time you need to get everything you need done in a timely manner and still have time to invest in yourself and family. Waking up early isn't the easiest thing to do especially if you arn't used to it. If you can manage to get up before 7 to get yourself motivated and complete your first task the rest of your tasks will follow. 

I was watching a video of someone talking about waking up early and getting on the ball of your tasks. One thing that stood out to me was that if every morning, you woke up and completed the most basic task such as making your bed. Your mind will be right and the next task will follow. After that one is complete then you feel like you should complete another. The Moral of that story is that even completing the most basic task when you wake up in the morning can set you on the right track of getting everything you want done out of your day. 

Next comes prioritizing your tasks and goals. Each day holds a tasks that is more important than the other tasks you have planned. Keeping this in mind the night before and planning what time you will get up, and what time you want things done all plays a part in prioritizing. You need to know what kind of schedule you are running on and if there is something of great importance that needs completed then put your time and focus on it and let the other tasks follow. 

Here is the most important step in my opinion.  Investing time into yourself. When you are setting goals, prioritizing, and getting on the ball of completing your tasks you need time at the end of the day/evening to invest in yourself and family. Whether its planning a family activity, reading, going to the gym, etc. You are just as important as the task you complete. I repeat, you are just as important as the task you complete!

Hope you enjoyed the article!

What Value Means For Business | Social Media Marketing

BRINGING VALUE

What does it mean to bring value? How can bringing value scale your business? What are ways you can bring value and does it become a habit? 

When you have a client that just signed on with you, obviously you have talked and went over all of your services. They know what to expect from you. So how can you "WOW" them?

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The answer is simple, go above and beyond what you already promised them. They already know your services and know what to expect from you. Where the value sits is how much extra you bring to the table. What can you do that is something your client did not expect out of your services? This means that you are doing more than what you are paid to do.

I recently spoke with someone about how much clients should pay for specific services and also the clients that cant afford it. Questions that were given to me were "How is your bank account? Are you to busy to take on a low paying client? Do you have so many clients that you cant afford to take on a cheaper client?" These questions stuck with me because in the end its not about how much they are paying you. Its how much value are you bringing them that makes them want to stay with you and then shout about how great you are. 

All in all the formula is simple,  VALUE + RESULTS = FOREVER CLIENT AND CLIENT BRINGS FRIENDS. 

Once you get into the swing of over providing it becomes second nature. It develops as a habit. From there scaling your business almost seems effortless.

The World Of Content Marketing

WHY DO YOU NEED CONTENT FOR MARKETING?

We live in a day and age where marketing has heavily relied on the content you post with your brand. Lets take a look into Facebook. There are billions and billions of people that scroll their Facebook feed looking for 3 things: Entertainment, solutions, or people to interact with. 

When you take a look at your business, how engaging is your content? Does it say look at me? Or is it just another "scroll on to the next post"? What are ways you can change how your business posts on social media to increase your engagement? 

1. Video Content.

If you haven't caught on yet, we are talking about creating something eye appealing. Want more engagement? MAKE MORE VIDEO! Don't know how to make video? Hire someone to do it for you. (Call me).

Video content has become one of the best ways to catch your viewers eye. If you are scrolling through your feed are you reading every single text status? Or watching all the awesome videos you see? Like most people you are probably watching all the videos. People are lazy now days. They would rather watch a video to learn about something than read about it. Think about it, is it more entertaining to read about something or watch an epic video about it? 

Here is a video I created for a client.

 

2. COMPETITION POSTS

People love to win free crap. Want to boost engagement and potentially gain new leads? Throw in some stuff. Example:

Chance to win a free photo shoot! LIKE, COMMENT, and Share for you chance to win a free photo shoot!

This is a good way to boost engagement however there is a down side to this!

Facebook has rolled out a new algorithm that will sometimes demote posts like this one. They want people to truly feel the need to engage with your content rather than be asked to do so. So be careful with this one. However if you can get by with it and Facebook not demote your posts then it will work well.

3. Images

Like video, people love to look at things rather than read about it. Post a picture of your product but make the image eye appealing. Not much else to say about this one. Dont know how to do this? Hire someone. (Call me)

Consistency is key, if you want more engagement then follow those 3 things I listed and practice consistency with them. While there are many other ways to boos engagement, those are only a few. 

Example: 

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Want to read another cool article on some content marketing? Click here.

SOCIAL MEDIA CONTENT MARKETING | GO PRO 6 BLACK

Go Pro just had a big game changer. When they introduced the Go Pro 6 black, they are following a rough couple years for the company after they saw a decline in sales. With the new go pro, they are bringing 4k at 60fps and awesome image stabilization. Check out this youtube video.

Go Pro will see a huge spike in sales after this release. With the 4k at 60fps, that is going to excite a lot of content creaters such as myself. Looking forward to using it for all my clients!