What does it mean to bring value? How can bringing value scale your business? What are ways you can bring value and does it become a habit?
When you have a client that just signed on with you, obviously you have talked and went over all of your services. They know what to expect from you. So how can you "WOW" them?
The answer is simple, go above and beyond what you already promised them. They already know your services and know what to expect from you. Where the value sits is how much extra you bring to the table. What can you do that is something your client did not expect out of your services? This means that you are doing more than what you are paid to do.
I recently spoke with someone about how much clients should pay for specific services and also the clients that cant afford it. Questions that were given to me were "How is your bank account? Are you to busy to take on a low paying client? Do you have so many clients that you cant afford to take on a cheaper client?" These questions stuck with me because in the end its not about how much they are paying you. Its how much value are you bringing them that makes them want to stay with you and then shout about how great you are.
All in all the formula is simple, VALUE + RESULTS = FOREVER CLIENT AND CLIENT BRINGS FRIENDS.
Once you get into the swing of over providing it becomes second nature. It develops as a habit. From there scaling your business almost seems effortless.